Virtual Booth

HoofCo is an innovative mobile goat and sheep hoof-care service designed to address limited access to professional hoof management among livestock farmers, particularly in rural areas of North-West Sabah. Poor hoof management can lead to overgrown hooves, infections, and lameness, affecting livestock welfare, mobility, and productivity. HoofCo addresses this challenge by bringing professional hoof-care services directly to the farm, eliminating the need for farmers to transport their livestock to external service providers. The business combines professional hoof trimming, hoof inspection, antiseptic application, basic health monitoring, and digital follow-up into a convenient and preventive livestock-care solution. HoofCo targets small-scale, part-time, hobby, growing, and semi-commercial farmers through flexible service packages designed to meet different levels of hoof-care needs. HoofCo creates value through its mobile service model, professional expertise, customer-focused support, and digital engagement. Through direct farm visits, follow-up communication, service records, and maintenance reminders, the business encourages farmers to adopt more regular and preventive hoof-care practices. Overall, HoofCo represents a practical agribusiness innovation that transforms an overlooked livestock-management need into an accessible professional service while promoting animal welfare, better herd management and stronger support for rural farming communities.