Nisa Suryani Universitas Islam Bandung
Lalakon is a social impact enterprise offering immersive living experiences in Sundanese traditional villages through community empowerment. Moving beyond conventional tourism, Lalakon drives a circular economy under official tribal authority (Kasepuhan) by training local youth as storytellers and engaging village women as artisan producers. Rather than commodifying culture, Lalakon invites travelers to truly live as locals, ensuring cultural preservation and measurable economic growth for the village.