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This business plan outlines the strategy for BRATIF "Suruh Aja!", a daily home cleaning service based on freelance labor in Bandung. The service primarily targets boarding house students, young professionals, and small urban families. BRATIF differentiates itself by offering a practical, app-free ordering system via WhatsApp and Instagram, highly affordable flexible pricing starting from Rp7,500, and a strong social mission to empower unemployed local youth to become productive.

The market potential is substantial, with a Total Addressable Market (TAM) of approximately 2.3 million households and boarding rooms in the Greater Bandung area, valued at around Rp1.1 Trillion per year. The business operates on a transparent profit-sharing model, allocating 60% of service revenues to freelance partners and 40% to the company. Financial projections indicate a highly realistic Break-Even Point (BEP) achievable at 28 to 45 orders per month. For its first year, BRATIF aims to secure 500 orders with a projected net profit of Rp 3 to 4 million.

The company's one-year strategic roadmap focuses on market validation and digital promotion via TikTok and Instagram in the first quarter, followed by operational evaluation and efficiency in the second quarter. By the third and fourth quarters, BRATIF plans to scale by introducing subscription packages and expanding into B2B markets, targeting boarding house owners and small offices. Ultimately, BRATIF aims to become a trusted cleaning service platform that integrates modern digital promotion with a strong commitment to local social empowerment.