Virtual Booth

TerraWeave Co. is a company in which their focus is on developing beautiful, long-lasting, and functional water bottle holder systems made from environmentally friendly and sustainable materials such as rattan and biodegradable rubber. TerraWeave Co. was founded with the objective of addressing increased environmental contamination, reliance on artificial materials, lack of availability of affordable and attractive sustainable products, and inadequate use of regional and organic resources. In this research, the Business Model Canvas (BMC) for TerraWeave Co. will be demonstrated through examination of the customer segments; value proposition; channels; customer relationships; revenue streams; key resources; key activities; key partners; and cost structure.The primary customer target of TerraWeave are the student and athlete populations that have a need to carry water in an easily transportable, lightweight, portable and hands-free manner while participating in their daily, athletic or outdoor activities. TerraWeave's value proposition is built around a combination of functional features, modern design, eco-friendliness and locally made products. TerraWeave reaches its customers via social media outlets, campus events, environmental campaigns, athletic clubs and communities, gyms and running clubs and uses promotions such as student discounts, bundles and referrals to promote TerraWeave. The business model is a major contributor to achieving Sustainable Development Goals (SDGs). For example it especially supports SDG 12 – Responsible Consumption and Production through using sustainable materials in manufacturing and selling reusable products. The business model also supports SDG 13 – Climate Action by supporting consumers adopting climate friendly consumption patterns and reducing the amount of reliance on man-made materials. Also due to its focus on local craftsmanship and partnership with the community, TerraWeave also supports the achievement of SDG 8 – Decent Work and Economic Growth.