BMCB40: Business Model Canvas Of Narea Oil

Mutiara Refanisa Zaeni Universitas Islam Bandung

NAREA Oil is an innovative haircare product formulated with locally sourced kenari oil (Canarium indicum), combining local wisdom, modern beauty formulation, personalization, and sustainability. The product is designed for Gen Z and young adults aged 17–35, particularly those seeking natural, locally sourced, and environmentally conscious haircare. NARÈA Oil offers personalized haircare through digital hair assessment, educational content, and customer consultation. Its refillable packaging system aims to reduce single-use packaging waste while supporting sustainable consumption. The business collaborates with local farmers, cosmetic formulators, laboratories, beauty communities, and distribution partners. Revenue is generated through direct sales, marketplaces, refill programs, bundles, and B2B sales.