Virtual Booth

CANARIAA DE NATUR is a nature-inspired lip-care innovation that transforms natural resources into an accessible everyday product. The product uses beeswax or petroleum jelly as its primary base, while walnut/kenari oil contributes a distinctive sensory identity. When sourced from underutilized or low-value materials, the walnut or kenari oil also creates an opportunity for resource upcycling and value creation. Through the “Nature-to-Care” concept, Canariaa De Natur combines practical lip care, distinctive sensory experience, nature-inspired branding, and accessible-premium positioning. The business is initially targeted at young consumers in Indonesia and designed to expand into Malaysia as its first international market and also for the global market.